Let's Drop the Pretense

Here's one of those New York Times articles where their style-choice of calling everyone "Mr." (a la "Mr. Manson was never at the scene of the crimes...") seems a little stilted and overly formal:
For a big company like Nike...the loss of Mr. Armstrong is no big deal. But I expected more anger from smaller companies like FRS, which makes an energy drink that was closely associated with Mr. Armstrong. Mr. Armstrong’s image, until recently, was featured prominently in the company’s advertising.
At some point, you'd have to figure, you lose the privilege of having the newspaper reporter call you "Mr."