Summary: Beginning on the afternoon of April 23, MSNBC, Fox News, and CNN aired a controversial ad by the North Carolina Republican Party attacking Sen. Barack Obama and two Democratic gubernatorial candidates at least 22 times combined, in most cases also noting that Sen. John McCain denounced the ad. As media figures on MSNBC and CNN pointed out, the repeated broadcasts benefit the North Carolina Republican Party, which does not have to pay for them, and they presumably benefit McCain, even as he is credited with taking the high road for criticizing the ad.
The real payoff comes when you learn that:
...according to an April 24 New York Times article, there had yet to be an airing of the ad paid for by the North Carolina Republican Party.
And it turns out the media rubes even know they are being taken:
On the April 24 edition of MSNBC Live, while airing video of that ad, created by Floyd Brown, Contessa Brewer said, "Well, here's the catch: Brown does not have a single ad buy in any TV market. Instead of paying for airtime, he just announces this in a press release for outlets like YouTube to pick up."
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